OUR BRANDS
LA PAZ
Our premium brand, a flagship brand for all consumers looking for a good, high-quality product. With a modern aesthetic in its brand image, we seek to convey to the consumer all the values of La Paz Fresh: technology, quality, future and trust.
CATEGORY I
MINOR DEFECTS MAY BE ACCEPTED, PROVIDED THAT THEY DO NOT AFFECT THE GENERAL APPEARANCE OF THE PRODUCT OR ITS QUALITY
HIGH QUALITY PRODUCT WITH A MODERN AESTHETIC
GOURMET
La Paz Gourmet is our company's premium brand. All the products we serve under this brand are of the highest quality, ensuring perfect fruit in all its forms. With smooth and perfect skin, symmetrical colour, the same size of pieces, great firmness and high juice content. La Paz Gourmet is our benchmark for the most discerning consumers.
EXTRA CATEGORY
WITHOUT DEFECTS
SUPERIOR QUALITY IN TERMS OF SHAPE, INTERIOR AND PRESENTATION
VELVET
La Paz Velvet is our standard category brand, aimed at the consumer looking for the perfect balance between quality and price. With a modern design of geometric shapes that envelop the brand and is enhanced by the outline of the heart, whose connotation refers to health and well-being.
STANDARD CATEGORY
DEFECTS IN FORM, DEVELOPMENT AND COLOURING ARE ACCEPTED, BUT MAINTAINING THEIR ESSENTIAL QUALITY CHARACTERISTICS
PERFECT BALANCE BETWEEN QUALITY AND PRICE
ORGANIC
La Paz ORGANIC is our brand of organic products where the raw material is obtained from a crop based on the optimal use of the farm's natural resources, without using synthetic chemicals or genetically modified organisms. This entire process is carried out in a sustainable and balanced manner.
CATEGORIES I-II
NO PESTICIDES, POST-HARVEST TREATMENT OR FUNGICIDES
ORGANIC AND SUSTAINABLY PRODUCED
