We have a Marketing andAdvertisingdepartment, our goal is to generate brand image and capture the attention of consumers through a communication strategy, with which we position ourselves as the benchmark brand of citrus.
In Social Networks we transmit to our followers all our values, news, tips, games and viral content.
Our strategy has 3 lines of action, television advertising, specialized media and social networks. In television we are present through commercials on national channels and as broadcast sponsors in elite soccer matches. In specialized media of the sector we are present with full advertising in the following magazines: Valencia Fruits, Mercados, EuroFruits and FreshPlaza .
Because a picture is worth a thousand words.
Signage.
Our values through the screen.
Television.
On televisionWe are present through advertising spots on national channels and as sponsors of sporting events, such as elite soccer matches. We have managed to be a reference in our sector, being the image of lemon in programs such as “Saber vivir” of La 2 of RTVE. A program that airs on Sunday mornings to “teach us how we can live longer and live better.
“The king of citrus fruits, the lemon”, was the report that we were made to present two of the most popular varieties in our country, the Verna and Primofiori lemons. We also showed from the inside the procedure carried out: cutting, harvesting, reception of the raw material in the warehouse, its maintenance in cold storage, the treatments we give to the products that require it and its corresponding packaging.
In the Press specializes in the sector, we are present with full advertising in the following magazines: Valencia Fruits, Mercados, EuroFruits and FreshPlaza. In addition, as a reference in the sector, we are taken into account when collecting data for technical information articles on lemon and grapefruit, but also on topics such as sustainable agriculture and packaging, Corporate Social Responsibility, efficient infrastructures and our contribution to achieving the Sustainable Development Goals, among others.
We are always present.
Fairs & Events.
We are present in the most prestigious fairs and events of the sector. You can visit us at our stand every year at the International Fair of the Fruit and Vegetables sector, Fruit Attraction, held in October at the IFEMA facilities in Madrid. We are also present at Fruit Logistica, the leading trade fair for the world fruit trade, which takes place in Berlin.
Another of the fairs is Organic Food Iberia, the largest event in the Iberian Peninsula for professionals in the organic sector. The AECOC Fruit and Vegetable Congress is one of the largest business associations in the country and the only one that brings together all the agents in the value chain: producers, manufacturers, logistics operators and distributors.