We have a Marketing and Advertising department whose, objective is to generate a brand image and attract the attention of consumers through a communication strategy, with which to position ourselves as the benchmark when it comes to citrus brands.
On our Social Networks we transmit to our followers all our values, news, advice, games and viral content.
Our strategy has 3 lines of action, comprised of television advertising, specialised media in the sector and social networks. On television we are present by way of advertisements on national networks and as broadcast sponsors in elite football matches. In specialized media in the sector, we are present with full advertising in the magazines: Valencia Fruits, Mercados, EuroFruits and FreshPlaza.
As they say, an image is worth a thousand words, both because of the image’s ability to be remembered, and because of the impression it makes on the viewer. It is an incentive to increase the reputation and reach of the target audience in a more effective way.
There is no use having the best product or service if there is not sufficient brand presence. Advertising is vital because it helps brand positioning or to talk about the benefits of the product or service offered.
We want to get closer to the public and educate them about our industry and the world we work in.
Our intention is to transmit a message in which healthy lifestyle habits prevail and where lemon consumption is promoted beneficial, in addition to the doing physical and sports activities as well as friendliness to the environment and people. We like to be identified with these values, which form part of who we are.
We have 3 key strategies in place as mentioned aboveThese consist of : television advertising, specialised media in the sector, social networks, fairs and events.
We can be seen in advertson national channels and as broadcast sponsors of sporting events such as top level football matches. We have managed to be a benchmark in our sector, becoming a synonym for lemons in programs such as Knowing How to Live on RTVE 2, a program that is broadcast on Sunday mornings to “teach us how we can live longer and live better.
“The king of citrus fruits, the lemon”, was an opportunity for us to raise awareness about different varieties found in Spain, such as Verna and Primofiori lemon. We have also let viewers into the world of lemon production: cutting, collection, reception of raw material in the warehouse, its maintenance in cold rooms, the treatments we give to the products that require it and their corresponding preparation for sale.
We enjoy full advertising in the magazines: Valencia Fruits, Mercados, EuroFruits and FreshPlaza. We enjoy full advertising in the magazines: Valencia Fruits, Mercados, EuroFruits and FreshPlaza. In addition, as benchmarks in the sector, we are considered when collecting data for technical articles providing information on lemon and grapefruit, but also on topics such as sustainable agriculture and packaging, Corporate Social Responsibility, efficient infrastructures and our contribution in striving to achieve the Sustainable Development Goals (SDGs) among a range of other topics.
We are present at the most prestigious fairs and events in the sector. You can visit us at our stand every year at the International Fair of the Fruit and Vegetable sector, Fruit Attraction, held in October at the IFEMA facilities in Madrid. We are also present at Fruit Logistic, the leading trade fair for the world fruit trade, which takes place in Berlin.Another of the fairs is Organic Food Iberia, the largest event in the Iberian Peninsula for professionals in the organic sector. The AECOC Congress of Fruits and Vegetables which is one of the largest business associations in the country and the only one that brings together all the agents of the value chain such as: producers, manufacturers, logistics operators and distributors.
In addition, we are official sponsors of the World Citrus Organization (WCO), the Global Citrus Congress that opened in 2020 and we are proud to sponsor an event of this magnitude worldwide. It brings together the best experts in the citrus category to connect and share their experience and knowledge. The event aims to explore new and established sources of supply, new technologies, marketing strategies to drive consumption and the impact of climate change and Covid-19. Organized by Fruitnet Media International and the World Citrus Organization with the support of CIRAD, the event brings together key players in the citrus category to connect through a combination of talks, interviews and panel discussions.
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